ECD Live


We love connecting others but more importantly we love providing you with the latest content so you can grow.

Join our live panels, industry talks and special guest coverage via our three subchannels below for latest discussions and expert insights!


TradeByte CEO Matthias Schulte talks to platform pioneers, DTC experts and leaders of digital commerce one-to-one!

Because we deeply believe: Platform business is people business.

  • MATTHIAS MEETS: Marcel Brindöpke!,Co-Founder and Managing Director of heyconnect

    For the 2020 finale Matthias Schulte meets Marcel Brindöpke, Co-Founder & Managing Director of heyconnect!  


Regular segments with Alex as he dives deep with special guests, some big players and our expert friends on industry topics.

Join in and watch discuss all things platforms, tech, theory and of course, people business.

  • ECD ON THE ROAD: Andres D’ Alessandro from Adidas and Matthias Schulte from Tradebyte

    At the recently successful ECD Global London, Andres D’ Alessandro from Adidas and Matthias Schulte, CEO of Tradebyte took on some hard questions about next level merchandising. Is D2C being forced into reset mode? What do brands need to focus on for growth? Watch as ECD experts deep dive into the evolution and revolution of the direct-to-consumer model and how to maneuver with your new or established brand.    

  • ECD Live Interview: Julia Lehnkering from Kaufland!

    For the third edition of ECD On The Road, the team took 10 quick minutes with Julia Lehnkering, Senior International Sales Coordinator for Kaufland at the fabulous ECD Lunch Benelux II in Amsterdam recently and boy did we quickly learn what makes Kaufland a power player. The ECD won’t give it all away, but the key words here are adapting, internationalization and the rest you’ll just have to watch this short but very insightful interview!    

  • ECD Live Interview: Steffen Maschke from Douglas!

    The second installment of ECD ON THE ROAD Interview Series! We took 10 quick minutes with Steffen Maschke at the ECD Lunch Benelux II in Amsterdam recently, marking Learn how Douglas successfully  digitalized during the pandemic and how they defined beauty as the core value for the mega platform in Europe. Oh, and Steffen’s favorite fast food!    

  • ECD Live Talk: Felix Meintrup from About You

    We took ten quick minutes with Felix at the ECD Lunch Benelux II in Amsterdam recently, kicking off our ECD ON THE ROAD Interview Series! Find out what makes About You successful at its core and how international business expansion is more than a trend but a way to maximize growth, oh and Felix’s most used phone App!    

  • ECD LIVE Talk with Malte Dous from DocMorris

    For our second in-studio live sit down interview at our very own ECD Studio, we sat down with Malte Dous, Managing Director at DocMorris Marketplace. With his background as the “father” of Zalando’s Partner Program and General Manager for Wayfair Germany, he is a marketplace ultra, knowing the business inside out and vice versa. Watch as Alex and Malte deep dive on the impact of the online pharmacy and e-prescriptions will have on your online & offline life, the booming medical sector which is taking our industry by storm and Malte’s insights on how any diverse market can excel via digital retail solutions.      

  • ECD Live Talk: Dr. Dominick Benner from The Platform Group

    This week we sat down with Dr. Dominik Benner, CEO of The Platform Group which he started after successful years with his boldly developed online platform – which has more than 2000 successful retail stores. The Platform Group owns several locations throughout Germany, owning 13 B2C platforms, 8 B2B, and collaborates with 3900 partners in digital retail fashion since its start up in 2018. Watch and learn about Dominik’s inspiring story, how to find your power niche in several markets and diversify your strategy to grow a larger diverse customer base.    

  • ECD Live Talk: Armand Farsi from Fanatics Inc.

    Welcome back! Not only is it the premiere of our first very own ECD studio that we are recording in now, but also a long awaited premiere: With Armand Farsi that the ECD welcomes it’s the first-ever in-studio guest!  Armand  is Head of DACH and International Marketplaces at global sports merchandise powerhouse, Fanatics, Inc. Learn how Fanatics has become one of the leading drivers and innovators of sports merchandising and why the European market is still rather new ground for them.     


Event segments with Alex as he dives deep with special guests, some big players and our expert friends on industry topics.

Join in and watch discuss all things platforms, tech, theory and digital retail!

  • Do you sweat online? – ECD Panel Discussion

    In digital sales and distribution, sports brands are the trailblazers. They’re faced with the difficult task of conveying emotions like: elation, frustration, pain and joy. How do we communicate these in a digital environment?

  • Happy Birthday ECD – Wheel of Fortune at ECD 2019

    To celebrate the 5th anniversary of the ECD, we invited guests to spin the Wheel of Fortune. We also ask: who sings the most beautiful version of  ‘Happy Birthday’ ?

  • How’s your digital fitness? – Panel Discussion at the ECD 2019

    Digital transformation can only succeed if everyone is on board. It’s not the systems, the technologies or even the processes that make the difference – human beings are what it’s all about.

  • High Five, ECD – Video Recap of the ECD 2019 in Munich

    530 participants, 30 presentations and 400 one-to-one meetings. The ECD exceeded everyone’s expectations on its fifth birthday! Let’s look back on those inspiring conversations, beaming faces and sparkling moments!