Top-class moderators, experienced e-commerce experts and exciting, brand new topics – that is the session slot of the ECD. This year, too, discussions will be held on the stage in the Wappenhalle on the most burning topics in digital trading. In-depth content and many controversial theses are guaranteed!
10:45 a.m.
»WHAT ABOUT YOUR DIGITAL FITNESS? SHOWSTOPPER AND ENEMIES ON THE PATH TO THE DIGITAL TRANSFORMATION
F. Koßmehl, K. Niedner, J. Kegelberg
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11:45 a.m.
»DO YOU SWEAT ONLINE? HOW SPORTS BRANDS IMPLEMENT THEIR EMOTIONAL VALUES IN THE DIGITAL WORLD «
M. Perera, C. Grosse, F. Jahn
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13:45 p.m.
» ECD ANNIVERSARY ROUND: PLATFORM BUSINESS – WHAT’S IN ITS AND WHICH GAME TYPES ARE PROMISING FOR SUCCESS?
A.Graf, J. Krisch
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14:45 p.m.
»1 + 1 = 3: WHAT IS THE PERFECT INTERPLAY BETWEEN B2B WHOLESALE AND B2C PLATFORM BUSINESS?«
L. Cassina, J. Lamers, B. Sienknecht
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15:45 p.m.
»ADE CITY SHOPPING – REALITY OR JUST THE USUAL FAKE NEWS?«
Dr. D. Benner, Ca. Keller, F. Engelhorn
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16:45 p.m.
»TRANSFORMATION VS. DISRUPTION – THE LIVING INDUSTRY ON ITS STONE WAY TO DIGITIZATION «
K.Felke, M. Dous, P. Schönhofen
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You can find more information about the Session SLOT and all other lectures in the PROGRAM
